putting people first

by experientia
by experientia
20 May 2013

The secret life of data in the year 2020

Be the first to share
putting people first
by experientia

Brian David Johnson, Intel futurist, shows how geotags, sensor outputs, and big data are changing the future. He argues that we need a better understanding of our relationship with the data we produce in order to build the future we want.

“When you look to 2020 and beyond, you can’t escape big data. Big data—extremely large sets of data related to consumer behavior, social network posts, geotagging, sensor outputs, and more—is a big problem. Intel is at the forefront of the big data revolution and all the challenges therein. Our processors are how data gets from one place to another. If anyone should have insight into how to make data do things we want it to do, make it work for the future, it should be Intel.

[…] We will have algorithms talking to algorithms, machines talking to machines, machines talking to algorithms, sensors and cameras gathering data, and computational power crunching through that data, then handing it off to more algorithms and machines. It will be a rich and secret life separate from us and for me incredibly fascinating.

But as we begin to build the Secret Life of Data, we must always remember that data is meaningless all by itself. The 1s and 0s are useless and meaningless on their own. Data is only useful and indeed powerful when it comes into contact with people.

This brings up some interesting questions and fascinating problems to be solved from an engineering standpoint. When we are architecting these algorithms, when we are designing these systems, how do we make sure they have an understanding of what it means to be human? The people writing these algorithms must have an understanding of what people will do with that data. How will it fit into their lives? How will it affect their daily routine? How will it make their lives better?”

Be the first to share
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
18 January 2015
Texting is family glue for the 21st century
Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact …
Related Article
15 January 2015
Ezio Manzini’s introduction to design for social innovation
Design, When Everybody Designs - An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to …
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
19 November 2014
Why wearables should be free
Companies shouldn't just give out wearables for free; they should pay users for data, argues Hans Neubert, frog's chief creative officer. "Owners of wearable technology, like the upcoming Apple Watch or Microsoft Band, are the most …
Related Article
2 November 2014
A constructionist approach to behaviour change and the Internet of Things
Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles