Sean Young, a behavioral psychologist, a family medicine professor and director of innovation at the center for behavioral and addiction medicine at UCLA, addresses the challenge of technology entrepreneurs on how to engage people and change behaviors.
Fortunately, he says, “there is a science behind how to change behavior, and the answer to engagement and behavior change lies in understanding people’s psychology.”
“By addressing people’s psychological needs and reasons for not changing behavior (including their social environments, cultural values, and emotions), we can be more effective at behavior change. Once we understand people’s psychologies, then technologies — online communities in particular — become really useful as platforms to rapidly change behavior.
Although social media and online communities might have been developed for people to connect and share information, recent research shows that these technologies are really helpful in changing behaviors.”
Dr. Young argues that newly created online communities can change people’s behaviors by addressing the following psychological needs:
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]