Virgin Atlantic
“Seamless, cross-channel experiences are the way of the future, as technology fades into the background and the personal, physical, and social context determine the methods we use to interact with information,” writes Tyler Tate on UX Matters.

But, he says, “this isn’t a problem for the distant future; designing effective cross-channel experiences is a problem that we must address here and now.”

“In the coming post-desktop era, we must reach across disciplines and think more holistically to produce not just a single, self-sufficient user interface, but to deliver context-aware search experiences across multiple channels.

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