13 April 2007

The revolution will be televised and then switched off

Be the first to share
putting people first
by experientia

Xing
Genevieve Bell, Intel’s senior anthropologist, started blogging and the first post immediately describes an intriguing research project on secondary homes.

“We care about how people live, how people want to live, about what matters to them; we strive to understand how technologies are used, understood, and imagined in homes around the world; and finally we seek to foster and develop technologies that provide a seamless fit with — and enhance — cultural, social, spiritual values and practices. (And yes, this is real work, and yes, it is an accepted way of thinking about technology, technology development and innovation. And yes, it is surprising to see this at Intel).

As my team and I are part of Intel’s Digital Home Group, we focus our energies on the ‘home’ in all its many forms and permutations. It is against this backdrop that I have been thinking about and studying ‘domestic satellites’ – homes away from home, or perhaps more precisely places of homefulness away from one’s primary residence. Think of these as dorm rooms, hotel rooms, hospital rooms, elder care facilities, vacation homes, even recreational vehicles, caravans, tents and perhaps your car or cubicle. All the places where we attempt to recreate some version of ‘home’, however incomplete or perhaps deliberately skewed.

I would argue (riffing on classic critical standpoint theory, and Harding’s notion of strong objectivity) that these sites, these domestic satellites, can tell us a whole lot about the nature of the home, precisely because they are a version, not the original rendering, of it. We might learn more about what people value, what they care about, and what frustrates them by seeing how they create home-like experiences away from home. Such domestic extensions also seemed likely to yield interesting technology opportunities in and of themselves – devices that would need to withstand long period of dormancy followed by sudden bursts of activities, or those that were energy conscious or aware, or those that have small format factors, high levels of portability and failsafe reliability and security.”

Although the project is not yet formally analysed, one interesting result is that “in listening to people talk about their second homes, the things they do there, and the things they do not, it is hard not to hear this almost lament, a kind of nostalgia, or longing for a time when technology didn’t feel quite so overwhelming.” People often use them as a place to escape from technology.

So Bell asks, “what should a multinational company that produces technology and technology visions do with such an insight?”

Read full story

(via Steve Portigal)

Be the first to share
Related Article
28 February 2015
[Book] Netnography Redefined
Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this …
Related Article
28 February 2015
[Book] Doing Sensory Ethnography
Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in …
Related Article
27 February 2015
Steve Portigal’s insider view of corporate user research
The acclaimed UX researcher Steve Portigal hosts the DollarsToDonuts podcast series [iTunes | Twitter] where he talks with the people who lead user research in their (corporate) organization. Six programs so far: Carol Rossi, Senior Director of …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
24 February 2015
How do people save/share/revisit on mobile devices?
In early January, Mozilla UX conducted user research to refresh their understanding of how people save, share, and revisit mobile content with the goal of building a knowledge base for a larger contextual research project …
Related Article
23 February 2015
Changing behaviour for a better deal? Not as easy as it sounds
There are many areas of life - e.g. utility providers - where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA …
Related Article
20 February 2015
Understanding people’s financial behaviors
Erin Taylor and Gawain Lynch of the Institute for Money, Technology and Financial Inclusion (UCI) lead a research project aimed at understanding people's financial behaviors. Their project, Consumer Finance Research: Global Approaches and Methods, is investigating …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles