“All commerce and much personal and social utlity implied by use of social media owes to the subjective value added to what was, previously, a mode of production of information (publishing).
I will try to demonstrate here the manner in which social acts and communication result in mediated social realities. And suggest that the relational connections and value-added associations which are the byproduct of social media use create a marketplace of content whose highest value, individually motivated subjective choices, we are only beginning to capture and mine.”
“Communication is just communication as long as it remains observed only. But it calls for a yes or no, for acceptance or rejection. When that is supplied by another person, it becomes social action. Not information, but action, and what we need to capture it, measure it, relate it, and repurpose it, is the challenge facing us today.”