Dr. Susan Weinschenk
is a psychologist by training and education. She has been applying psychology to the design of technology for 30 years and is the author of Neuro Web Design: What makes them click?
. She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs the popular blog whatmakesthemclick.net
In this article, she looks at experience design from what we know about people and how we apply that to design. “I take research and knowledge about the brain, the visual system, memory, and motivation and extrapolate UX design principles from that.”