26 November 2004

The Persuaders [PBS]

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Persuaders
Now and then you find something truly interesting on the field of marketing and communications, like this in-depth web site on the future of the field developed by America’s top investigative journalism public TV programme Frontline.

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17 March 2015
Research on being “good with money” in Silicon Valley
FAIR Money, a small research collective consisting of anthropologists and design researchers based in the San Francisco Bay Area, has just published its first report, Good with Money: Getting by in Silicon Valley. The report, …
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The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …
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6 November 2014
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11 October 2014
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This week Toronto-based UX strategist Rami Tabbah and I discussed Capital One's acquisition of Adaptive Path. We were both a bit surprised by the lack of real reflection on the pros and cons of this …
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Converting your home to LED lights is still a challenging user experience
Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense - as you quickly earn your money back through a MUCH lowered electricity bill. Yet it …

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16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

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30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

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