22 March 2013

The next wave in branding: merging experiences across markets

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It’s time to start thinking strategically about designing user experiences for interconnected ecosystems like health care, argues frog’s Fabio Sergio.

“Within [massive inter-connected service ecosystems such as education, finance, or health care] the aim to shape an “experience” out of a jumble of disconnected products and platforms provided by different and sometimes competing brands and organizations can feel like an insurmountable, complex challenge.

This level of opportunity is great for consumers, who get to choose their own preferred route to satisfy a need or desire, but it poses novel challenges for experience design. Designers must now think about how to conceive and design such complex sequences of loosely choreographed interactions so that the overall experience can still generate a coherent set of impressions, ultimately cementing in people’s recollections and reflections the desired perception of a brand’s values.”

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26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
23 March 2015
Doctors are now inviting patients to help design their own medical treatment
In many hospitals and clinics around the [USA], oncologists and surgeons simply tell cancer patients what treatments they should have, or at least give them strong recommendations. But [at UC San Francisco], under a formal …
22 March 2015
Why face-to-face contact matters in our digital age
Psychologist Susan Pinker on the importance of face-to-face contact in our era of disbanded families and virtual connections. "Research shows that people who feel socially disconnected are at a greater risk of dying young – especially …
16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years
Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare …
12 March 2015
Nudging and Choice Architecture: Ethical Considerations
Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to …
12 March 2015
The value of design to the public sector
Reduced budgets mean innovation in the public sector is vital if our public services are to become more effective and improve the experience for users, argues Anna Whicher, Head of Policy, at the National Centre …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

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