14 July 2006

Report: The next step in brain evolution [Sunday Times]

Be the first to share

Teens online
Technology is dividing us into digital natives and digital immigrants, says Richard Woods in a long story in the Sunday Times that ponders the impact of rapid digital change on the way we think.

“Emily Feld is a native of a new planet. While the 20-year-old university student may appear to live in London, she actually spends much of her time in another galaxy — out there, in the digital universe of websites, e-mails, text messages and mobile phone calls. The behaviour of Feld and her generation, say experts, is being shaped by digital technology as never before, taking her boldly where no generation has gone before. It may even be the next step in evolution, transforming brains and the way we think.”

“That’s what makes Emily a ‘digital native’, one who has never known a world without instant communication. Her mother, Christine, on the other hand, is a ‘digital immigrant’, still coming to terms with a culture ruled by the ring of a mobile and the zip of e-mails. Though 55-year-old Christine happily shops online and e-mails friends, at heart she’s still in the old world. ‘Children today are multitasking left, right and centre — downloading tracks, uploading photos, sending e-mails. It’s nonstop,’ she says with bemusement. ‘They find sitting down and reading, even watching TV, too slow and boring. I can’t imagine many kids indulging in one particular hobby, such as birdwatching, like they used to.'”

The article goes on to quote Lord Saatchi, Marc Prensky, an American consultant and author, Steven Johnson, author, Dr. Anders Sandberg, who is researching “cognitive enhancement” at Oxford University, Helen Petrie, a professor of human-computer interaction at the University of York, Pam Briggs, professor of applied cognitive psychology at Northumbria University, Nathan Midgley of the TheFishCanSing research consultancy, Andy Clark, a former director of cognitive science at Indiana University and Nick Bostrom, director of the Future of Humanity Institute at Oxford University

Read full story

Be the first to share
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
27 July 2015
Nudging to fix the world
Last week the UK media were suddenly abuzz on how behavioural insights can help government decisions and actions by being able to nudge behaviour in a favourable direction. Apparently it has become a cure-all and …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …
2 July 2015
Getting citizens involved in protecting fragile energy environments
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the …
1 July 2015
[Book] Drawing Energy
Drawing Energy: Exploring perceptions of the invisible Authors: Flora Bowden, Dan Lockton, Rama Gheerawo and Clare Brass. Editor: Rama Gheerawo. Royal College of Art, London, 2015 Free download - Free printed copy Abstract Drawing Energy describes a drawing-based research project …
22 June 2015
[Book] Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler W. W. Norton & Company May 2015, 432 pages Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles