Cheryl Heller of CommonWise argues that there’s a new design emerging that works from inside a community and at a systems level, impacting human relationships instead of things. It emerges from the new discipline of design for social innovation, in which the discipline is applied to re-imagining and reinvigorating human resources. This new design, applied to business, can shift cultures, instill broad creativity, and ignite the kind of transformational opportunities we need most right now.

“An emerging design practice has grown from the efforts of a relative handful of pioneering designers working in social impact design. It “scales up” the principles and processes of design to work at a systems level – creating the conditions, relationships, engagement and access to wisdom that shift cultures and ignite creative potential. This new design, developed through working in the social sector, requires skills and knowledge incremental to the core visual and technical skills that designers are currently taught: skills for mapping, storytelling, ethnographic research, analysis, facilitation, collaboration and persuasion. These new skills open the creative process to collective participation, engaging a culture in imagining and realizing it’s own future. And that is the heart of this powerful new tool for business.”