25 February 2010

The Netherlands’ drive to build a service economy

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Innovation is served
Focusing on improving and innovating services is a smart way to foster economic growth. Jeneanne Rae reports from the Netherlands.

“Recognizing the need to steer the typical conversation about innovation away from technology and products toward services, Minister of Economic Affairs Maria Van Der Hoeven—a power woman if I ever met one—recently focused the country’s prestigious annual Innovation Lecture on this topic.”

Her lecture was entitled “Innovation is Served“.

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Presentation by Jeneanne Rae, co-founder and president, Peer Insight
Innovation is Served video
Innovation is Served report

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