24 October 2010

The most popular phone in the world

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Nokia 1100
To fully understand what’s wrong [with Nokia], we’ve got to understand what’s been right, or to put in another way, what’s distracted Nokia. Meet the most popular phone in the world.

“The phone’s small size makes its extremely portable, and easy to carry or stow. That narrow, squishy keypad is dustproof and water resistant, so a splash of rain or a drop in the sand won’t ruin it. The phone’s plasticky shell and light weight make perfect sense the first time you see it bounce off your tile floor, skittering to a stop unscathed. […]

This phone was meant to survive and to do; its only jobs are to call and to text and to create convenience for as long as possible, as cheaply as possible.”

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