putting people first

by experientia
by experientia
13 December 2012

The man looking to turn Samsung into a Silicon Valley trendsetter

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putting people first
by experientia

Samsung is doubling down on technology investments in Apple’s backyard, including two new R&D buildings in Silicon Valley that will house 2,000 staff and a recently announced startup accelerator.

Leading this effort is Young Sohn, who started at Samsung in August as president and chief strategy officer. He has spent a long career leading several successful Silicon Valley semiconductor and storage companies after founding Intel’s PC chipset business and running its joint venture with Samsung in the 1980s.

MIT Technology Review business editor Jessica Leber sat down with Sohn in his office in Menlo Park, California, to talk about his new mandate, why he still uses Apple devices at home, and what his company needs to do to stay ahead.

“I think we have probably the largest platform in the world between the devices and displays and televisions we sell. We actually provide more devices that are interacting with consumers than anyone in the world. But if you think about our experiences, it’s device-centric. It’s experienced by itself. It’s not experienced in a connected way. So we think we can provide a lot more things than what we are doing today with an open ecosystem with our partners.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
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Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

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