http://www.experientia.com/blog/the-jan-chipchase-controversy-corporate-ethnography-is-primitive/ Daily insights on user experience, experience design and people-centred innovation Thu, 26 Jan 2012 19:46:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.experientia.com/blog/the-jan-chipchase-controversy-corporate-ethnography-is-primitive/comment-page-1/#comment-19052 Putting People First in italiano » La controversia di Jan Chipchase: l’etnografia dell’azienda è “primitiva” Fri, 20 Apr 2007 08:05:00 +0000 http://www.experientia.com/blog/the-jan-chipchase-controversy-corporate-ethnography-is-primitive/#comment-19052 [...] L’applicazione della etnografia all’interno dell’azienda, come viene fato da Jan Chipchase, lo user-antropologo presso la Nokia Design (spesso nominato all’interno del nostro blog), è stato giudicato “primitiva”, in quanto essa è volta ad indagare il comportamento dell’utente in relazione al prodotto e non l’approccio attraverso il quale il consumatore si relazione ad esso anche prima dell’acquisto. Queste sue dichiarazioni hanno dato ita ad una controversia che ha coinvolto altri esperti del settore.   Scrivi un commento [...] [...] L’applicazione della etnografia all’interno dell’azienda, come viene fato da Jan Chipchase, lo user-antropologo presso la Nokia Design (spesso nominato all’interno del nostro blog), è stato giudicato “primitiva”, in quanto essa è volta ad indagare il comportamento dell’utente in relazione al prodotto e non l’approccio attraverso il quale il consumatore si relazione ad esso anche prima dell’acquisto. Queste sue dichiarazioni hanno dato ita ad una controversia che ha coinvolto altri esperti del settore.   Scrivi un commento [...]

]]> http://www.experientia.com/blog/the-jan-chipchase-controversy-corporate-ethnography-is-primitive/comment-page-1/#comment-14951 adaptive path » blog » blog archive » Pseudo-ethnography Mon, 19 Mar 2007 23:15:32 +0000 http://www.experientia.com/blog/the-jan-chipchase-controversy-corporate-ethnography-is-primitive/#comment-14951 [...] I’m on a listserv called anthrodesign, which, as you might guess, is full of anthropologists interested in design and vice versa. This is a great idea in concept as both groups have a lot they could teach each other and, to be fair, there is a lot of great conversation on the list.But there is a recurring problem exemplified by this quote below. It’s in response to an interview in BusnessWeek with Jan Chipchase of Nokia (A summary of the conversation on anthrodesign is here in Putting People First’s comments on the Businessweek interview.) [...] [...] I’m on a listserv called anthrodesign, which, as you might guess, is full of anthropologists interested in design and vice versa. This is a great idea in concept as both groups have a lot they could teach each other and, to be fair, there is a lot of great conversation on the list.But there is a recurring problem exemplified by this quote below. It’s in response to an interview in BusnessWeek with Jan Chipchase of Nokia (A summary of the conversation on anthrodesign is here in Putting People First’s comments on the Businessweek interview.) [...]

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