putting people first

by experientia
by experientia
21 August 2010

The Internet Generation prefers the real world

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putting people first
by experientia

Germany sports
They may have been dubbed the “Internet generation,” but young people are more interested in their real-world friends than Facebook. New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. Der Spiegel reports.

“Young people primarily use the Internet to interact with friends. They go on social networking sites like Facebook and the popular German website SchülerVZ, which is aimed at school students, to chat, mess around and show off — just like they do in real life. […]

“Most of the respondents saw the Internet as merely a useful extension of the old world rather than as a completely new one. Their relationship to the medium is therefore far more pragmatic than initially posited.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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