20 July 2008

The impact of the internet on customer behaviour

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putting people first
by experientia

internet influence
Matt Rhodes, head of client services at FreshNetworks, writes about a study that studies, tracks and measures the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), and suggests that the internet is twice as influential as television and eight times as influential as print media.

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(via FutureLab)

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