Wired retail
In a 2010 survey of U.S. consumers conducted by Buzzback Market Research, findings showed that 88 percent of shoppers are more likely to choose a company that gives them the ability to interact via online, mobile or self-service technologies. With the modern day consumer more willing and eager to use technology outside the confines of his home, retailers are finding it beneficial to integrate customer-facing technology solutions into their stores. […]

Beyond the integration of interactive retail signage solutions into store environments, mobile technology is enabling retailers to stay connected to their customers 24/7. Mobile phones play an invaluable role in how we move through our daily lives. More than 53 Million U.S. consumers own smart phones. As the technology in mobile phones continues to advance, retailers are positioning these devices to function as much more than extensions of their online portals.

Read article

Related to this is a TechCrunch post by David Marcus, founder and CEO of Zong, a mobile payment provider for Facebook Credits, AT&T and others, entitled The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon.