27 May 2011

The future of the TV experience

Be the first to share
putting people first
by experientia

BLINK
The second global edition of BLINK, a quarterly media industry magazine published by media agency MediaCom, looks into the future of TV.

The 48 page magazine contains insights from experts from around the globe on how TV is changing in the digital age. What does the future hold for channels such as Video on Demand? How do consumer behaviours differ in Asia and how can the Western world learn from them?

Some highlights from the magazine:

The evolution of moving pictures
By Daniel Bischoff, Dennis Grzenia and Sven Wollner, MediaCom Germany
Moving pictures are ubiquitous in modern media. They are part of our culture, part of the way we communicate and have the power to linger long in our memories. But how have moving images evolved? And what lies ahead in the future?

Trends in TV & Video on Demand
By Jonas Hemmingsen, CEO, MediaCom Nordic
Will Video on Demand really change the way we watch television? or will the internet simply become an alternative way to deliver a classic TV experience?

Marketing across platforms
By Michele Skettino, MediaCom USA
Q&A with Michael Kelly, President/CEO of The Weather Channel Companies

6 new ways of viewing television
By MediaCom Italy powered by GroupM
The availability of video on the internet has transformed the way TV is being watched. But while the majority of people use it to augment their traditional viewing habits, a few have discarded their television sets altogether.

The future of TV in Asia
By Jeff McFarland
The future of TV in Asia belongs to mobile and online and may have little to do with the television set

The future of the TV experience
By Helge Tennø
Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most important player: the audience.

Media plan of the future
By Oliver Gertz, Managing Director Interaction Europe, Middle East & Africa, MediaCom
By combining online and TV we can reach larger audiences, more effectively. High demand means pre-roll and mid-roll ads are seller’s market so we must consider all formats in order to achieve the best return on investment (ROI).

Asia is digitally different
By Robert Fry, Head of Insights, MediaCom Asia Pacific
Until recently marketers in Asia had struggled to explain to their colleagues in the West how different their region was when it came to digital. While they all could appreciate the larger ‘quantity’ of usage, it was harder to relay the higher ‘quality’ of usage. However, the evidence is now becoming clearer.

One of the contributors, Helge Tennø of the Scandinavian Design Group, delves into the topic of multitasking – which he sees the thing as that reconnects TV with its most important asset: the audience – in a rather confusing excerpt article on 180/360/720 (republished on FutureLab), but I recommend to read his original contribution in the PDF download of the magazine.

Also worth some exploration are:
Webcast on the future of TV with Gerhard Zeiler (CEO, RTL Group) and Sue Unerman (CSO of MediaCom UK)
– MediaCom whitepaper on the future of TV
Panel on Future TV at DLD11 with Peter Hirshberg, Thomas Künstner (Partner with Booz & Company’s Communications Media and Technology Practice), Brian Sullivan (CEO, Sky Deutschland), and Ynon Kreiz (Chairman and CEO, Endemol group)

Be the first to share
Related Article
28 February 2015
Open Policy Making: A people-centred approach to transform UK local services
Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
20 February 2015
[White paper] Digital assurance: Reaching a seamless customer experience
Digital Assurance: Reaching a Seamless Customer Experience by Shawndra Hill (Wharton professor of operations and information management) and Kumudha Sridharan (vice president and global head of testing services at Wipro Technologies) White paper produced by Knowledge@Wharton and …
Related Article
31 January 2015
Internet psychologists study how the Web affects us
​In a pretty short period of time, the internet has changed how we take care of our basic needs, stand up for ourselves, and talk to each other. But psychologists are still debating how much …
Related Article
31 January 2015
The last-mile problem: How data science and behavioral science can work together
Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James …
Related Article
31 January 2015
The startup “that helps companies fix their user experience problems”
Davey Alba explains in Wired how UserTesting runs an online panel of over 1 million testers—volunteers mostly—who can test products and other company materials on demand. : "The company has developed a way for businesses to …
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles