Future_of_shopping_copy
Brian Regienczuk, a senior project manager & consultant at Philips, commented on some of my previous Philips posts and pointed me to the very informative sites on the “Future of Shopping” (see link below) and “Ambient Intelligence“.

The “Future of Shopping” site, which argues for a strong user-centred approach in retail, starts with the mission statement “Putting the power of retail in the hands of the consumer” and envisions a future where “the consumer will drive the shopping experience”.

It features a series of scenarios and prototypes that explore how technologies can improve the shopping consumer for the consumer.

Go to website
Download positioning paper (PDF, 784 kb)