TAT, a Swedish software technology and mobile interface design company, recently ran a two-week open innovation experiment, during which they collaborate with the web community to sketch out an idea for two weeks and then build a video of the concept that gets most contribution and attention – measured in votes, ideas, and comments.
They concentrated the open innovation on three areas: the future of driving, the future of communication, and the future of screen technology.
The latter – screen technology – became the winner of the initiative. After concept design and video production, which TAT conducted internally, the movie which aims to showcase user interfaces in 2014 is now ready and available online.