“Throughout my career, and especially as a designer at IDEO,” writes Nathan Waterhouse, “I’ve been a passionate believer of the value of placing people first, of designing from an end–user perspective. […] Perhaps it was the abundance of rhetoric about human needs [at the recent Skoll World Forum] that made me ask the question ‘But what about the rights of nature, other creatures, or of the planet itself?’”
“We are taught to think about the world in three lenses as designers: desirability – what people want, feasibility – the capabilities of a firm, and viability – its financial health. We are taught that we should start from the perspective of people’s needs first: desirability. This way of thinking, however, is selfish. It focuses on the needs of humans, but in doing so, ignores the needs of the rest of the 8.7M species that share planet Earth. What would be desirable, feasible, or viable if we took the perspective of planet Earth and ran it through the same venn diagram?” […]
“Although we don’t believe earth is the centre of the universe, we still behave as if humans are the most important species alive today.”
In the end, he says, “we need a new approach to design that takes into consideration what is important for the natural systems we depend upon and take for granted. Perhaps we should call it Holistic Design: designing with a frame that includes the natural and human systems in combination to ensure we consider the bigger picture.”
(Disclosure: Nathan Waterhouse studied at the renowned Interaction Design Institute Ivrea where he was a thesis student of Experientia partner Jan-Christoph Zoels).
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]