“Throughout my career, and especially as a designer at IDEO,” writes Nathan Waterhouse, “I’ve been a passionate believer of the value of placing people first, of designing from an end–user perspective. […] Perhaps it was the abundance of rhetoric about human needs [at the recent Skoll World Forum] that made me ask the question ‘But what about the rights of nature, other creatures, or of the planet itself?’”
“We are taught to think about the world in three lenses as designers: desirability – what people want, feasibility – the capabilities of a firm, and viability – its financial health. We are taught that we should start from the perspective of people’s needs first: desirability. This way of thinking, however, is selfish. It focuses on the needs of humans, but in doing so, ignores the needs of the rest of the 8.7M species that share planet Earth. What would be desirable, feasible, or viable if we took the perspective of planet Earth and ran it through the same venn diagram?” […]
“Although we don’t believe earth is the centre of the universe, we still behave as if humans are the most important species alive today.”
In the end, he says, “we need a new approach to design that takes into consideration what is important for the natural systems we depend upon and take for granted. Perhaps we should call it Holistic Design: designing with a frame that includes the natural and human systems in combination to ensure we consider the bigger picture.”
(Disclosure: Nathan Waterhouse studied at the renowned Interaction Design Institute Ivrea where he was a thesis student of Experientia partner Jan-Christoph Zoels).
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A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.