26 November 2007

The fruits of a wireless world

Be the first to share

Bob
The Wireless World Initiative (WWI) has developed prototype user-centred systems that will potentially enable millions of people to make the most of third-generation (3G) and beyond mobile technology to work, relax and play any time, anywhere. ICT Results reports back from WWI’s crowning event.

“It is Monday morning in the not-too-distant future and two neighbours, Bob the builder and Bob the businessman, are getting ready for work. The builder has to drive to a job in a nearby town and the businessman needs to take the train to the office. They switch on their televisions and request information on road and rail conditions.

Outside their front doors, the two Bobs wish each other a good morning and head their separate ways. On the train, the businessman watches the financial news on his palm pilot, while the builder tunes in his phone to his favourite digital radio channel and relaxes in the morning traffic to some classical music.

Meanwhile, the businessman phones his secretary and tells him through his earpiece that he forgot his PowerPoint presentation and speech. Bob the businessman’s palm pilot bleeps as he enters the state-of-the-art conference centre where he is to give a speech and presentation. It informs him that he has entered a high-data rate zone and asks him whether he would like to switch to ‘superbroadband’.

He sits in the conference building’s lounge area and notices a message from his secretary in his inbox. He begins to download the documents he requested and surfs the web to do some last-minute research.

In the evening, both Bobs decide to go out. The builder checks the opera programme on his phone, while the businessman checks the cinema schedule and they buy their tickets online. Their phones’ e-signatures authenticate who they are. As they enter the opera house and cinema, their phones automatically switch to mute.

The EU-backed Wireless World Initiative (WWI) has developed the prototype user-centred systems that have brought these future Bobs a lot closer to the present. The integrated architecture the initiative’s five projects – MobiLife, SPICE, WINNER, Ambient Networks, E2R – have developed will potentially enable millions of people to make the most of third-generation and beyond mobile technology to work, relax and play any time, anywhere. And, to top it all off, their experience will not just be wireless but also seamless.”

Read full story

Be the first to share
27 March 2015
Sharp methodological critiques on current Big Data practices
Two methodological critiques on Big Data that caught our attention: In the Financial Times, economist and journalist Tim Harford points out that sampling bias and statistical errors are, if anything, magnified in Big Data research, …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Ethnographic research drives IKEA’s global success
In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …
12 March 2015
Nudging and Choice Architecture: Ethical Considerations
Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to …
12 March 2015
The perils of the internet of things
In the not so distant future, every object in your life will be online and talking to one another. Although it will transform the way we live and work, Marc Goodman wants to know if …
10 March 2015
Empathy makes you only more egocentric
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
4 March 2015
EU draft privacy law is useless, say digital rights orgs
Activists have leaked the latest draft of Europe’s planned data protection law – which is supposed to safeguard Europeans' personal information when in the hands of businesses and governments, reports The Register "The proposed rules have …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles