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Knowledge@Wharton reports on a hot controversy:

“A tug of war over the future of media may be brewing between so-called user-generated content — including amateurs who produce blogs, video and audio for public consumption — and professional journalists, movie makers and record labels, along with the deep-pocketed companies that back them. The likely outcome: a hybrid approach built around entirely new business models, say experts at Wharton.”

A range of Wharton professors give their assessment of what is currently going on.

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