Windows 7
One of the key figures in redefining the Windows experience on smartphones is Albert Shum, who’s been with Microsoft for barely two-and-a-half two years. His previous employer for 12 years: sneaker manufacturer Nike, where he worked in design.

Shum was offered the job of director of “Mobile Experience Design” for the Windows Phone group, with the challenge to recreate the operating system’s user interface in a way that would let users “emotionally” connect with Windows smartphone.

The work of Shum and his colleagues on redesigning the mobile user experience for Microsoft customers is the first visible result of this effort, and Windows Phone 7 was unveiled last month.

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