UX Magazine
Alexander Negash, analytics and user experience manager at the American Cancer Society, discusses on UX Magazine how to adopt social technologies in user research to get rapid, up-to-date user information and feedback, and to drive UX design and product strategy.

“Today, social technologies have made it less challenging for UX teams to involve users in the full project lifecycle, from initial phase of co-ideation, to ongoing iterations and testing during the design and development phases. In an environment where there is an ongoing relationship with the user that encourages flow of fresh ideas and feelings, changes in user behavior become more predictable compared to an environment where there’s a very limited day-to-day relationship with the user.

Involving users in the product development cycle is of course not a new concept; it has been practiced by user-centered design (UCD) teams for a long time. The difference today is that social technologies enable ongoing user interaction with the product in real time, allowing product designers to vet ideas with users, and learn from users’ concerns and firsthand experiences.

Social technologies offer opportunities for UX teams to lead the way in creating revolutionary concepts for product design and development as well as new and innovative ways of involving users in the product lifecycle.”

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