More in particular, Pepi points out that “the conditions that generated postmodernism were an intellectual half-step toward the logic that permits the hegemony of networked computing — the era of grappling with Big Data.”. He goes on:
“The ideology of Big Data — that capitalists can and should mine a massive, schema-less trove information that we produce for patterns — is implemented through the discourse of e-commerce, social media, comments, video, and log files. By these means, capitalism rushes to the oracle of difficult-yet-omnipresent data to unlock and replenish the faith in a universal certainty and meaning. Judgment and certainty can then return to art only as networked aesthetic discourse — as the output of Big Data–style analysis. Hermeneutics become statistics. A critic’s opinion can be modelled, predicted, and exposed for its cultural contingencies and biases: Just map their browsing history, show a histogram of authors they cite by age, race, and sex. Analytics permits few myths since narrative scarcely survives reams of data.”
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]