Unboxed
According to the New York Times, evidence suggests that crowdsourcing succeeds when it’s designed for specific tasks — and when the incentives attract the most effective collaborators.

“A look at recent cases and new research suggests that open-innovation models succeed only when carefully designed for a particular task and when the incentives are tailored to attract the most effective collaborators” […]

“Open-innovation models are adopted to overcome the constraints of corporate hierarchies. But successful projects are typically hybrids of ideas flowing from a decentralized crowd and a hierarchy winnowing and making decisions.”

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