putting people first

by experientia
by experientia
27 May 2009

The changing TV experience

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putting people first
by experientia

The changing TV experience
Consumer Electronics 3.0 is the name Intel has chosen for a new concept of seamless integration of internet and television.

The CE 3.0 website is rich in content, but more than that, it exemplifies the relevance of a user-centred approach in the design of new and innovative technology-based products and services.

A few weeks ago, I reported on a few articles that dealt with the problems and challenges related to digital storage in the home.

Today, I will provide some user-centred design links on the topic of the changing TV experience:

Usage models in the digital home: some simple advice
by Dr. Genevieve Bell, anthropologist and director of Intel’s User Experience Group

“Our findings show, at the broadest level, something many of us knew intuitively—people love their televisions. In many different cultures, in many families, TVs emerged as a beloved, if not sometimes annoying, companion, friend, and constant in the home. Wherever we live, TV content engages us at an emotional and visceral level—it is more than simply entertainment, it is about a kind of engagement and about nurturing us as people. TV has our stories, and the characters become extensions of our families. The irony is that while the industry tends to talk about new technology, consumers want to talk about their family, their constant companions, and the comfort and nurturing that TVs bring. To avoid unintended consequences, we as an industry must learn to listen to people, and to be clear about their perspectives.

We need to be clear about the single purpose of an object—why people use it, care about it, desire it, buy it and keep it. The lesson here is not to be seduced by the impulse to increase the number of things any piece of technology can do, or to confuse its purpose with the functions it could incorporate. We must be very careful to identify the purpose of CE devices from a consumer perspective. It would be bad if we broke what people liked most about the television experience. In making consumer electronics devices smarter for instance, potentially increasing their number of functions and features, we should also keep their purpose in mind.

Violating this principle is a recipe for disaster.”

Opening a window into the lives of TV viewers
Q&A with Brian David Johnson, consumer experience architect within Intel’s Digital Home Group

“Our group includes two teams. The first team consists of social science and design researchers who spend time in people’s homes all over the world. This team is really dedicated to getting a sense of what makes people tick, what they care about, what frustrates them, what they aspire to. This research is focused around getting a sense of the larger cultural patterns and practices that shape people’s relationships to and uses of new technologies. […]

After we have observed people in their homes, our ethnographers get together with our second team, the human factors engineers and research designers. This group takes the data, and the opportunities we have identified, and begins to build them into platform requirements and product specifications.

Through a set of rigorous processes and methods, the team creates personas, usage models and experience assessments that help drive the development of genuinely user-inspired and user-centric technologies. This process provides Intel with a uniquely valuable reference for our long-term product roadmap as well as a means of validating that our product development will meet the consumers’ needs.”

The changing TV experience – Recent findings from the Intel User Experience Group
This article by Françoise Bourdonnec, director of Home Experience Research & Exploration at Intel’s Digital Home Group, looks at what recent Intel research tells us about how Internet technology may change the TV experience – and some of the important questions that remain to be answered.

Listening to the ‘Voice of the Customer’ helps Intel Design to redefine new digital home experiences
Q&A with Jason Busta, a Voice of the Customer (VOC) researcher for Intel’s Mobility Group, and Kimberly Swank, primary VOC researcher for the Digital Home Group

Catalyst for the digital home: 1. Evolution of the fourth-generation user interface
In this first article in a two-part series, Gary Palangian and Randy Dunton of Intel’s Digital Home Innovations Team discuss the evolution of Consumer Electronics user interface.

Catalyst for the digital home: 2. Intel’s fourth-generation UI research
In this second article in a two-part series, Gary Palangian and Randy Dunton of Intel’s Digital Home Innovations Team describe Intel’s ongoing UI R&D program, and share some of the results to date.

Making the leap: the internet comes to the living room
Excerpts from a keynote address by William O. Leszinske, Jr., general manager of Intel’s Consumer Electronics Group, at the Digital Living Room Conference, March, 2008

The next-generation TV experience (video)
Interview with William O. Leszinske, Jr., general manager of Intel’s Consumer Electronics Group

Widget Channel: Personalize, enjoy & share your favorite Internet experiences on TV
In collaboration with Yahoo! Inc., Intel has developed a full-featured software framework named Widget Channel, that allows TV viewers to enjoy rich Internet applications called TV Widgets while watching their favorite programs.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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