Every year PMN challenges the mobile telecoms business to respond to the MEX Manifesto, a 10 point blueprint for enhancing the mobile user experience. Here are the ten headings:
1. Content itself will be the interface of the future
2. Handsets are no longer just for the hand
3. Fragmentation is the enemy of innovation
4. Fashion is a stronger motivator than functionality
5. The developing world is the new frontier for mobile user experience
6. Search requires a radically different approach in the mobile environment
7. Intelligent contact lists are the future centres of the user interface
8. Mobile payments herald the next generational shift
9. Users as individuals: uniquely complex and contradictory
10. The potential of smart voice
Marek Pawlowski, one of the organisers, wants a public debate on these issues and will put the Manifesto and reader feedback at the heart of the conference agenda.
He also published short interviews with some of the conference speakers, including JD Moore, a user interface designer for Nokia, who will be responding to the MEX Manifesto statement entitled ‘The developing world is the new frontier for mobile user experience’, and Dr. Norman Lewis, chief strategy officer of the Wireless Grids Corporation and chairman of the International Telecommunications Union’s TELECOM Forum Programme Committee, who will the speaker for Point #9 of the Manifesto, entitled ‘Users as individuals: uniquely complex and contradictory’.