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“Dashboards of the past are littered with physical buttons that can never change, forever ingrained into them. The [Tesla] Model S, by contrast, has a fully upgradeable dash that’s software driven. We started with a blank slate—17” of glass, which is the centerpiece of the interior. That inspired an all-digital touchscreen automotive UI platform built from the ground up—one that could be updated over the air to provide new functionality as the years go on,” says Telsa’s User Interface Manager, Brennan Boblett.

Steve Tengler recently had the opportunity to sit down with Boblett, and the resulting interview published in UX Magazine provides a window into the customer-centric enthusiasm and passion that’s at the core of Telsa’s UX philosophy.