While the emerging generation’s deftness with technology is a given, researchers say the most potent byproduct may be the feedback factor, which only accelerates the cycles of what’s hot and what’s over.
“We think that the single largest differentiator in this generation from previous generations is the social network that is people’s lives, the part of it that technology enables,” said Jack McKenzie, a senior vice president at Frank N. Magid Associates, a market research and consulting firm specializing in the news media and entertainment industries.