21 March 2013

Sustainable living and behavioural change

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A Unilever sponsored sustainability supplement to The Guardian contains a short articles by Dan Lockton that is worth exploring.

Design for sustainability: making green behaviour easy describes how design can enable sustainable behaviour by understanding everyday needs rather than treating people as the problem.

“Design has a massive opportunity: enable more sustainable behaviour through making it easier to do things in a more sustainable way. Lower the barriers to sustainable behaviour – do research with people, in everyday contexts, to find out what the barriers are, and address them directly.”

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