To be competitive, companies need more than managerial decision-making capabilities; they need their people to be more creative and innovative.

Therefore, leading management thinkers, corporations like Procter & Gamble, Nissan and Ford, and B-schools like Stanford’s Graduate School of Business (GSB), London Business School and Wharton are now training managers to think like designers.

Design, however is not just limited to creativity; it requires a deep understanding of human behaviour and needs, as well as the skill to synthesise different, and often conflicting, trends and ideas. Experts argue that these skill-sets could well be what managers need to have in order to drive today’s corporations.

Read full story