The idea of sharing things instead of owning them goes against everything we’ve been taught as a consumeristic society.
Those who have spent their lives “keeping up with the Jones’” may find it hard to suddenly relinquish their death-grip on idea that owning things is the path toward happiness. But younger generations, poised to inherit the economic turmoil and environmental disaster caused by consumerism, are increasingly embracing the alternatives offered by collaborative consumption.
Findings of a recent independent study revealed that Millennials (18-34-year-olds) are more willing to used shared vehicles than individuals from previous generations.
The study, commissioned by leading car sharing network Zipcar, surveyed over one thousand adults to better understand the current generation’s attitude toward car ownership.