19 August 2006

Strategic planning for the future at Siemens

Be the first to share

Planning for the future at Siemens
With its “Pictures of the Future” approach, Siemens takes a long look into the future: 10, 20 or even 30 years, depending upon the area of activity. The goal is “to identify promising technologies and future consumer wishes and to discover new business possibilities”. The result of Siemens’ methodical approach to strategic planning is “a coherent vision of tomorrow’s world”.

Here are some of the the important future trends that Siemens identified:

  • Information and communications
    Globalization, individualisation, mobility and self-organisation are the driving forces in the field of information and communications technology. Today’s business processes require real-time availability of information coupled with an end-to-end security philosophy across all processes. In the future, all objects of daily life will be able to communicate, thus enhancing user comfort and fulfilling other needs regarding design and emotional content. In turn, entertainment and communication will converge, with applications being accessible from anywhere at any time via, for example, mobile devices featuring intuitive user interfaces.

  • Transportation
    Mobility is not just a need of the industrialised nations – passenger traffic and goods transportation in industrialised developing countries is also growing rapidly. The automobile of the future will “tank” fuel and software. It will independently warn the driver of hazards and traffic jams – sensors and communications networks make this possible. Paying with smart cards and constantly updated traffic information will increase commuting comfort.

  • Health
    Information and communications technologies are among the strongest forces driving the health-care market. Tomorrow’s innovative IT and communications solutions will be more powerful than their predecessors, and they will be an important tool for physicians and medical personnel – as well as for health insurance providers and pharmaceutical companies. Home-based care (i.e., medical care of patients in their own homes) will become more widespread. With new procedures and processes for diagnosis and therapy, the vision of medical care customised to a patient’s individual needs will become a reality.

  • Services
    The importance of the service sector is growing, in particular, personalised services that are user-oriented. For example, it will be possible to get individualised rates and using technical instruments will be easier. Virtual assistants collect information on the internet. Intelligent cameras and biometric systems ensure a high level of security. Remote maintenance and automated services will become an everyday element of professional and private life in the future.

Be the first to share
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
27 July 2015
Breaking Free from The Lean Startup religion: The Service Designer Manifesto
Breaking Free from The Lean Startup religion: The Service Designer Manifesto by Tenny Pinheiro Eise Books July 21, 2015 - 52 pages Free on Kindle Abstract Our civilization is facing complex, systemic and scary wicked problems. It is already known that …
27 July 2015
Nudging to fix the world
Last week the UK media were suddenly abuzz on how behavioural insights can help government decisions and actions by being able to nudge behaviour in a favourable direction. Apparently it has become a cure-all and …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
22 July 2015
The student experience and the future of the library
Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …
18 July 2015
LSE anthropologist: microcredit only adds to poverty
Far from being a panacea, small loans add to poverty and undermine people by saddling them with unsustainable debt, argues anthropologist Dr. Jason Hickel of the London School of Economics: What’s so fascinating about the microfinance …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles