Ben Fullerton
The urge to describe experiences by telling a story runs throughout human history. From pictograms to hieroglyphs to the songs of the wandering bard, argues Ben Fullerton, we have developed many different ways of using storytelling devices such as allegory and the arc of a narrative to describe the world around us, and our place in it.

“As interaction designers, we are concerned with describing how people might interact with and experience the products, services and environments that inhabit their world. The ability to effectively tell a story, then, is an important part of any interaction designer’s skill set, and proves useful at many different points of the design process.”

Nice Vodafone Future example.

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