Social TV is a major disruption in the rapidly changing television industry.
In the free report “Social TV and the second screen“, Stowe Boyd, acclaimed futurist, managing director of World Talk Research, and a researcher-at-large at The Futures Agency, characterizes the forces at work in the emergence of social TV, presents a framework for understanding the changes that are already at work in the industry, and profiles some of the most innovative companies in the sector.
“The most significant change — from the perspective of the user, at least — will be shift in emphasis toward a rich and social user experience, and a decrease in the emphasis around the content being delivered via TV. This doesn’t mean that people will stop caring about high quality TV: they will still care about quality. But users will demand that TV content fit into the social context.”
The report is made available under creative commons licensing: not for profit, with attribution, without modification.