Social scientists say that tech companies are showing an increased interest in their skills, especially with the rising importance of social networking and big data, and that their roles within those companies are changing. A report by Janet I. Tu, the Seattle Times technology reporter.
In the past few years, with the rise of social computing and social media, tech companies have come to understand that, “It’s not enough to understand the individual user,” said Donald Farmer, a Seattle-based vice president of product management at QlikTech, a software company. “You have to understand them in a social context.” […]
Tracey Lovejoy, a senior user research lead for Office, has used her anthropology training at Microsoft as a user experience researcher and an ethnographer, researching how technology is embedded in people’s lives.
Recently, she and her team conducted a field study of about three dozen people, talking to people and observing them in their environments to understand the kinds of work they do on their tablets and how those tablets fit within their wider technology ecosystem.
One theme that emerged was that many tablet owners used their devices for more “casual productivity” and in more relaxed positions, such as reclining on the couch — information useful for future iterations of Office.
These days, Lovejoy observed, it’s the researchers themselves who are more embedded into product teams, “becoming more impactful, and influencing decisions at the strategic level.”
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]