31 May 2006

Social networking goes mobile [Business Week]

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MySpace
So-called “friend sites” are wising up to wireless. Before long, everyone’s cell phone might make space for MySpace.

MySpace is dipping its toes into wireless waters — and is poised to take a plunge. In April, the social networking site struck a partnership with Cingular Wireless, the largest U.S. mobile-phone service provider. In May, wireless startup Helio began offering phones preloaded with MySpace features. MySpace plans to make its mobile features available through all major U.S. carriers by early 2007.

Under the Cingular deal, subscribers get short text messages when new comments or friend requests get posted to their MySpace profile. Helio phones include applications that make it easy for customers to view friends’ profiles and post comments and photos onto MySpace.

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