In an article for Computerworld, Paul Lamb suggests that we are transitioning from online social media to an era of social mobile media or “SoMo”.
“Social media is literally on the move. While useful for anonymous and asynchronous communications, computer-based social media is rapidly becoming old school. In comparison, mobile social media is personal and dynamic — and more closely tied to how people engage in the real world. SoMo not only provides us the freedom to meet each other where we are, it also gives computing a distinctly human face.”