22 October 2012

Smartphone ethnography apps

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The Qualitative Report website contains a very hard to find but highly recommended page on smartphone ethnography apps (or, as they call it, “Mobile and Cloud Qualitative Research Apps”).

Some highlights:

Mobile ethnography for (tourism-specific) service design via customer structured research based on perceived service sequence and service components importance through journey mapping and touchpoints sequences
(More info also here)

Ethos – Ethnographic observation system
Both a mobile device application for conducting fieldwork and a link to a web-based project management system

Mobile device app seamlessly integrates with Revelation Project, making it simple to add mobile projects into larger studies

Multimedia enabled field research with over 20 types of multimedia elements that can be used in either questions or responses

Field market research application for capturing live point-in-time feedback from respondents using video, audio, image recording and quantitative data

Over The Shoulder
Allows users to answer questions and provide opinions for research purposes with in-the-moment ideas, photos, videos and innovation inspiration

Conduct qualitative research connected to a closed web environment, where projects can be created, participants and observers can be invited and where you can view and download the results

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