2 December 2009

Smart tools to reduce our impact on the environment

Be the first to share
putting people first
by experientia

UX Magazine
The latest issue of UPA’s UX Magazine is devoted to sustainable design, and one of the articles is by Experientia.

In their contribution, Experientia collaborators Michele Visciola, Erin O’Loughlin and Irene Cassarino reflect on how smart tools can help reduce our CO2 impact, and illustrate this with a case study on the company’s winning proposal (together with ARUP and Sauerbruch Hutton) for the design of a sustainable urban district in the Jätkäsaari area of Helsinki, Finland.

Some people believe that making people consume less and more carefully is not a user-centred approach because it is based on forcing people to give up things. By changing our perspective, we could see another story. We have the ability to leverage the freedom of choice of human beings to consume less to improve their health and the health of the community they belong to. They have to be provided with the right information to understand the value of their actions on their personal wealth and happiness, and tools to make such an understanding actionable. Not to have more, but to be better.

Experientia in Turin, Italy shared with ARUP in London and Sauerbruch-Hutton, in Berlin (an international agency for architecture and urbanism), an international design competition (Low2No): designing a sustainable urban district in the Jätkäsaari area of the city of Helsinki. Our responsibility was to address the delicate theme of how to initiate behavioral change to support a sustainable style of living in this completely renewed urban district.

A comprehensive strategy to facilitate behavioral change has to address the various factors that influence and constrain people’s actions, whether physical, personal, social or cultural. People must feel they have control over their consumption, with actions that have visible effect on it. Smart meters, dynamic pricing systems, and data on cost and peak usage can all address this concern.

Social behavior can also be considered as a community-regulatory process through which people assess and verify their adherence to social norms and policies. We recommended the design and implementation of a large program of design ideas and services aimed at creating social actions and customs based on green values.

Because our perception of what’s possible dictates our standards of what’s acceptable, we suggested included designing incentives to sustain behavioral change, along with sensors and monitoring installations that we expect will affect policy changes well beyond the boundaries of the renewed urban district.

Download article (pre-publication version)

Be the first to share
Related Article
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …
Related Article
2 March 2015
Ethnographic film and book on people living off the grid
Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who …
Related Article
1 March 2015
Towards multi-species ethnography
The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. "What if we refuse …
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
28 February 2015
Open Policy Making: A people-centred approach to transform UK local services
Open Policy Making is about recognising that top down thinking and decision making no longer can deliver the range of services that people and communities have come to expect in a connected society, writes William …
Related Article
27 February 2015
Steve Portigal’s insider view of corporate user research
The acclaimed UX researcher Steve Portigal hosts the DollarsToDonuts podcast series [iTunes | Twitter] where he talks with the people who lead user research in their (corporate) organization. Six programs so far: Carol Rossi, Senior Director of …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles