putting people first

by experientia
by experientia
2 December 2009

Smart tools to reduce our impact on the environment

Be the first to share
putting people first
by experientia

UX Magazine
The latest issue of UPA’s UX Magazine is devoted to sustainable design, and one of the articles is by Experientia.

In their contribution, Experientia collaborators Michele Visciola, Erin O’Loughlin and Irene Cassarino reflect on how smart tools can help reduce our CO2 impact, and illustrate this with a case study on the company’s winning proposal (together with ARUP and Sauerbruch Hutton) for the design of a sustainable urban district in the Jätkäsaari area of Helsinki, Finland.

Some people believe that making people consume less and more carefully is not a user-centred approach because it is based on forcing people to give up things. By changing our perspective, we could see another story. We have the ability to leverage the freedom of choice of human beings to consume less to improve their health and the health of the community they belong to. They have to be provided with the right information to understand the value of their actions on their personal wealth and happiness, and tools to make such an understanding actionable. Not to have more, but to be better.

Experientia in Turin, Italy shared with ARUP in London and Sauerbruch-Hutton, in Berlin (an international agency for architecture and urbanism), an international design competition (Low2No): designing a sustainable urban district in the Jätkäsaari area of the city of Helsinki. Our responsibility was to address the delicate theme of how to initiate behavioral change to support a sustainable style of living in this completely renewed urban district.

A comprehensive strategy to facilitate behavioral change has to address the various factors that influence and constrain people’s actions, whether physical, personal, social or cultural. People must feel they have control over their consumption, with actions that have visible effect on it. Smart meters, dynamic pricing systems, and data on cost and peak usage can all address this concern.

Social behavior can also be considered as a community-regulatory process through which people assess and verify their adherence to social norms and policies. We recommended the design and implementation of a large program of design ideas and services aimed at creating social actions and customs based on green values.

Because our perception of what’s possible dictates our standards of what’s acceptable, we suggested included designing incentives to sustain behavioral change, along with sensors and monitoring installations that we expect will affect policy changes well beyond the boundaries of the renewed urban district.

Download article (pre-publication version)

Be the first to share
Related Article
21 December 2014
Experientia’s Twitter feed live
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make …
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
20 December 2014
Why Mozilla conducts qualitative user research
"Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value," writes Bill Sellman, Lead User Researcher on Firefox. "The hype surrounding …
Related Article
19 December 2014
Beautiful users: book and exhibition
BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses …
Related Article
19 December 2014
Putting People First blog redesigned
Experientia's Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We …
Related Article
16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate …
Related Article
8 December 2014
Understanding human behaviour to improve mobile research design
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month's MRMW Africa conference [Market Research in the Mobile World], in order to help attendees …
Related Article
5 December 2014
Using sensors in design research
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles