When the professional practice of industrial design first started to form, the designer was a creator whose work was likened to that of the artist.
In the sixties designers started to work in closer co-operation with the industry, and the designer became a member of a team together with the engineer and the marketing representatives.
In the seventies ergonomics and end-user expertise were largely discussed and in the eighties the issue of design management became popular and the designer became a co-ordinator.
In the nineties brand building and strategic design became the focus areas with the focus on creating experiences, and in the new millennium design was seen as a means of innovation.
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