25 March 2011

Sitra article on how to best change lifestyles to mitigate climate change

Be the first to share
putting people first
by experientia

Vesa-Matti Lahti
Vesa-Matti Lahti, senior lead of the Energy Programme at Sitra, the Finnish Innovation Fund, describes why much more is needed than just correct information if we want people to pull together to mitigate climate change.

“Behavioural scientists who have studied energy consumption have nevertheless estimated that, compared with technical solutions, low-cost psychological and social instruments can be used to effect behavioural changes that can lead to savings of 10–35 per cent in our energy consumption. And this can be achieved without any technological innovations or new machines, and without lowering the standard of living. […]

But how can the behaviour and lifestyles of people be changed? What have scientists to say about this?

One common thread in their answers is that there is no single correct way of effecting even slight changes in behaviour. Achieving behavioural changes calls for an understanding of a myriad of obstacles and incentives. Obstacles to change must be removed from everyday life, and such societal conditions created that facilitate the transition to an ecologically sustainable and psychologically satisfactory way of life.”

Read article

Disclosure: Experientia is working with Sitra on the Low2No project.

Be the first to share
Related Article
2 March 2015
Ethnographic film and book on people living off the grid
Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who …
Related Article
1 March 2015
Towards multi-species ethnography
The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. "What if we refuse …
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
23 February 2015
Changing behaviour for a better deal? Not as easy as it sounds
There are many areas of life - e.g. utility providers - where we could be getting a better deal by making what seems to be an easy switch. Behavioural scientist Nathalie Spencer of The RSA …
Related Article
11 February 2015
The Internet of Insecure Things
In a recent study, every connected home security system tested by HP contained significant vulnerabilities, including but not limited to password security, encryption, and authentication issues. HP's Fortify on Demand security service assessed the top 10 …
Related Article
31 January 2015
Privacy and human behavior in the age of information
Privacy and human behavior in the age of information Alessandro Acquisti, Laura Brandimarte and George Loewenstein (of Carnegie Mellon University) Science 30 January 2015: Vol. 347 no. 6221 pp. 509-514 This Review summarizes and draws connections between …
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
18 January 2015
Texting is family glue for the 21st century
Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles