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Education guru Sir Ken Robinson talks about the importance of nurturing innovative solutions in the classroom — indeed, in every aspect of modern life.

Sir Ken Robinson, now a senior advisor to the J. Paul Getty Trust in Los Angeles, was knighted in 2003 for his commitment to creativity and education. for four years from 1985 the British citizen was director of The Arts in Schools Project, a major initiative to improve teaching of the arts in his native land, and in 1998 he was appointed by the government to chair the National Advisory Committee on Creative & Cultural Education, the largest-ever inquiry into the importance of creativity in education and the economy.

Since then, nearly $1 billion has been put into initiatives based on the so-called Robinson Report. In the meantime, Robinson has become a frequent speaker on creativity as a broader concept, arguing that the ability to think creatively is essential for students as they seek jobs, companies as they go up against competitors, and nations competing in the global economy.

Prior to his presentation at the TED conference in Monterey, Calif., this week, Robinson spoke with BusinessWeek Online editor Jessie Scanlon.

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