putting people first

by experientia
by experientia
4 May 2006

Siemens magazine with foresight scenarios

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putting people first
by experientia

Siemens Pictures of the Future
The latest issue of Siemens’ Pictures of the Future magazine features technology-driven scenarios for our world ten to fifteen years hence, based on the company’s own research, as well as on some other non-Siemens projects and expert interviews.

The magazine, which is available for download (pdf, 7.9 mb, 51 pages), is organised in sections that deal with infrastructure solutions, electric machines (really!) and simulation.

It is revealing and somehow saddening to see that such a huge international corporation as Siemens, can still imagine future changes to be only driven by technological and engineering developments. Somehow this Epcot style utopian thinking, which feels very dated to me, must still be inspiring for lots of decision makers.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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