In her work anthropologist Nancy Fried Foster applies anthropological principles to the study of the university’s libraries and their users. By focusing on the work that people are doing inside these spaces, they can identify needs and imagine new solutions to address those needs.
“My background provides me with a lot of field experience and a grounding in anthropological theory, all of which I apply when I look at what happens in libraries or, more generally, in academic work. At the same time, I have read and received on-the-job training in work-practice study and user-centered design, which are more recent applied social science traditions.
In participatory design projects we learn about the work practices of faculty members, grad students, undergrads, and our own colleagues in the library. As we learn, we discover opportunities to provide better technology, services, and spaces. To dig a little deeper, the way we learn is by including a lot of different kinds of experts in the design process—both the traditional experts such as software engineers and the people who are experts on the work that is to be done and how best to do it.
My broader studies—the projects that are not specifically related to building a piece of software, but are more generally about investigating how people do their work—resemble ethnographic studies. The focus is always on the work that people are doing: how they are working, where they are encountering obstacles, what they are trying to achieve. We are looking at people’s work practices in their broader life context and our goal is to understand and support their work.”
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]