Service design, while often talked about in academia, is getting more and more attention from design companies and service providers, as the impact of experience design has been proven to increase customer satisfaction and brand perception, argues Jennifer Bove in Creativity Online.
In the article, she discussed a service design talk she gave as part of the Dot Dot Dot series put on by the MFA in Interaction Design program at the School of Visual Arts, and more in particular lays out five issues — immediacy, co-creation, voice, expertise and customisation — to keep in mind when thinking about the services we design.
Jennifer Bove is a founder and principal at Kicker Studio in San Francisco and on the faculty of the School of Visual Art’s Interaction Design MFA department in New York. She is also a former student of Interaction Design Institute Ivrea, Italy.