7 February 2011

SEE conference looks at Europe’s design future

Be the first to share

SEE Conference
Experientia partner Mark Vanderbeeken will be heading to his home country of Belgium in March 2011, to chair the SEE conference on integrating design into regional and national policies.

The SEE project has been running since 2008, and has involved a series of workshops with policy-makers on themes such as design in innovation policy, design for sustainability, evaluating the return on design investment and bringing innovative ideas to market through design.

The SEE conference is the project’s final event, and will provide delegates with an overview of design’s role in innovation, recent design policy developments in Europe and examples of successful design policies and promotion programmes. It also aims to review the next steps to be undertaken at European level in relation to design and innovation.

The conference, which will take place at the Flemish Parliament in Brussels on 29 March, will be opened by Polish MEP, Jan Olbrycht (wikipedia), with reflections on design as part of the Europe 2020 strategy.

Bryan Boyer, from the Finnish Innovation Fund Sitra, will also be among the speakers, talking about Design as a Government capability. Sitra is the funding body for the Low2No project in Helsinki, Finland. Together with engineering firm Arup, and architectural firm Sauerbruch Hutton, Experientia is working on building a city commercial and residential block with low to no carbon emissions, where people will be able to live enjoyable, sustainable lifestyles. The project aims to prototype some of the technologies and even behaviours that will need to be integrated with legislation and government policy in the future, to create effective sustainable building design by the European Union’s 2020 deadline.

Other highlights from the conference include:

Design as part of innovation policy in a global context
Gavin Cawood / Operations Director, Design Wales, UK

Making design policy happen in Denmark: the journey since 1997
Anders Byriel / CEO of Kvadrat, Chairman, Danish Design Council, Denmark

Innovate and integrate: Design support for companies in New Zealand
Judith Thompson / Director, Better by Design, New Zealand

Service Design Toolkit : a design strategy for public services
Caroline Van Cauwelaert, Yellow Window, Belgium
Kristel Van Ael, Namahn, Belgium

Design policy in practice: innovative strategies for local authorities in Flanders
Patrick Janssens (wikipedia) / Mayor of Antwerp, Belgium
Jan Van Alsenoy / Association of Flemish Cities and Municipalities, Belgium

EU Design and Innovation Initiative: What’s next for design in Europe?
Christine Simon / European Commission DG Enterprise and Industry, EU

The achievements of the SEE project over the last three years will also be presented at the conference, along with 11 short films about design policy developments in the SEE partner countries. Delegates will also receive a ‘Service Design Toolkit’.

The conference, which is organised by Design Flanders with support from Design Wales (lead partner of the SEE project), is a free event, but delegates are required to register.

Be the first to share
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …
7 April 2015
Bosch uses UX approach to spark enthusiasm for electric driving
Bosch, the German multinational engineering and electronics company, is applying a UX approach to help spark enthusiasm for electric driving, and to develop a "fascinating" user interface for electric vehicles. The project website consists of three …
3 April 2015
Opportunities for UX innovation in wearables
Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). "Understanding user behaviors, attitudes, and lifestyles is the …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
30 March 2015
MIT Technology Review special report on persuasive technology
The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is …
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles