Recent SAP application forays include everything from a My Runway fashion shopping application to wellness applications that involve wearable sensors to Big Data analytic applications for the National Basketball Association (NBA).
According to Sam Yen, global head of design and user experience at SAP, the end goal is to expose as many end users as possible to SAP software in the expectation that it will increase demand for more traditional SAP enterprise application software.
Yen says that SAP will leverage HTML5 and Design Thinking principles to transform every SAP application regardless of whether it runs on premise or in the cloud.
What’s driving all of these efforts is a concerted SAP effort to step out of the back office. As the line between business-to-business (B2B) and business-to-consumer (B2C) applications continues to blur, the quality of the user experience has become paramount. In addition, the mobile and cloud computing era more business executives are playing a bigger role in deciding which application vendors to go with. Given SAP’s historic challenges with user interfaces, the embracing of Design Thinking principles represents an effort to make SAP software more appealing at all levels.
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]